Dr Petré Prins
Ph.D geology, MBA
Dr Petré Prins, managing director of Prins & Prins, studied geology and geochemistry at the University of Stellenbosch and spent two years doing postgraduate research at the University of Cambridge in England. On his return, he was appointed senior lecturer in geology and mineralogy at Stellenbosch University, where he taught for 12 years.
Dr Prins has received the Corstophine Medal from the Geological Society of SA, as well as the SJ Shand Medal from Stellenbosch University. In 1975 he started in the jewellery industry, completed his MBA in 1979, and formally registered Prins & Prins in 1982.
Why I value Diamonds
“Man has always valued something that is hard and indestructible. Man values something that is pure, rare and beautiful. If it has universal appeal, especially if it can be transported easily, then mankind wants it. A diamond is such a gem… But for me, the greatest value of a diamond lies in its emotional appeal. It’s a symbol of love and appreciation which is passed on through generations. When we cut and polish a diamond at Prins & Prins we unlock its brilliance, make it come alive! And then I see a gem that was formed a billion years ago – a miracle of nature – that we have improved, that we have added value to. Isn’t that something? I know that any gem that we have cut and polished perfectly – one that sparkles with fire, lustre and maximum brilliance – will light up her face with love and appreciation when she receives it. And when an investor buys a unique stone to collect or treasure, I know that it will provide pleasure and appreciation. And then I feel good about what we do at Prins & Prins. We put life in a lifeless rough diamond which then adds value to the life of many couples. A unique piece of Mother Earth that will sparkle and serve as a store of value and as a symbol of love and appreciation – forever.”