In 1979 ago Dr Petré Prins, then professor at the University of Stellenbosch in the Western Cape of South Africa, left academic life behind and embarked on a journey with natures most beautiful gifts from the earth. Having held his post as professor for 12 years in Geology and Mineralogy, it was to be expected that his next career path would continue to include everything to do with rocks and minerals. After 3 years and two different jewellery companies, Prins & Prins Diamonds was formally registered in 1982, and ever since then his “Passion for Perfection” has helped the company grow into one of the leading and award winning manufacturing jewellers in Cape Town.
From the start it was a given that his staff had to be gem experts, his designers the best available and his goldsmiths not just qualified, but dedicated craftsmen. After having been an academic for 15 years, Dr Prins believed that knowledge equals success. Equally, that a passion for the product you create is essential. Today his staff is the best
trained in the business, and Prins & Prins Diamonds is known as “The Professional Diamond People” , with the credo: “A Passion for Perfection” .