Explore the 4 C’s

Explore Carat
Explore Colour
Explore Clarity
Explore Cut

Do you have questions about buying a diamond?

Our prices are the best in South Africa. Still, there is much to consider when selecting your diamond. We would love to hear your questions and help you make the diamond selection you will be delighted with.

Let us help you answer these important questions:

  • What size diamond should I buy?
  • Which colour grade should I choose?
  • How are diamonds graded for clarity?
  • Which clarity grade should I choose?
  • Which grade of cut should I buy?
  • How do I know who to trust?

Need more advice?

Dr Petre Prins, founder and owner of Prins and Prins Diamond Merchants, and author of Gems and Jewellery: The South African Handbook, offers his much sought after advice on selecting your diamond. Prins and Prins employ 4 qualified gemmologists and has been one of Cape Town’s leading diamond merchants for more than 30 years. To view a free chapter of Dr Prins’ book please click here

Please contact Kim for information and order details at consultants@prinsandprins.com or +27 (0) 21 422 1090.