PRINS & PRINS

DIAMONDS

diamonds, gemstones

Jewellery & Blogs

The end of Moissanite - What South African Buyers should know
Blog

The End of Moissanite? What South African Buyers Should Know

Is Moissanite Losing Its Sparkle?
Once marketed as a dazzling diamond alternative, Moissanite may be facing extinction as lab-grown diamonds take over the market. Discover the rise and fall of this “gem from the stars” and what it means for South African jewellery buyers seeking value, brilliance, and long-term appeal.

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Colours of Diamonds
Blog

What Are Diamond Types? A Guide for Discerning Buyers in South Africa

Beyond the 4Cs lies a lesser-known yet vital factor in choosing a diamond: its type. Learn how diamond types—based on chemical structure and trace elements—help determine a stone’s authenticity, rarity, and value. From dazzling canary yellows to ultra-pure colourless gems, this guide reveals why understanding diamond types matters for serious buyers.

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Rose Gold Jewellery
Blog

Rose Gold Jewellery in South Africa: What You Should Know Before You Buy

Rose gold jewellery has captured hearts across South Africa with its romantic blush and timeless appeal. In this article, we explore the history, composition, and unique charm of rose gold, comparing it to other precious metals and offering expert tips on how to care for it. Whether you’re choosing an engagement ring or investing in fine jewellery, discover why rose gold remains a stylish and meaningful choice.

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Lab-Diamond Screener
Blog

Why Every Retail Jeweller Needs a Lab-Grown Diamond Screener Today

As lab-grown diamonds flood the market, the risk of misidentification is putting retailers’ reputations on the line. In this article, Dr. Petre Prins explains why every jeweller must invest in proper screening technology—or risk losing customer trust, facing legal issues, and damaging the integrity of the industry.

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