POST-COVID, THE SUSTAINABILITY OF PRODUCTS AND SERVICES WILL BE OF PRIME IMPORTANCE.

When buying a luxury item or something as meaningful as diamond jewellery, the post-Covid consumer requires transparency on the origin and nature of their purchase, is sensitive to its carbon footprint and the ethics that underlie the production processes.  We realise that unsustainable businesses cannot last – they attract bad faith that cannot be white-washed.

With this in mind, Prins and Prins has formulated an operational policy that focuses on people, the environment and sustainability: