What happens to diamond prices when the Russian war ends?

Background            Since Russia invaded Ukraine, the world’s major economies have tightened sanctions against Russian diamonds. The European Union is working on a “watertight’ traceability system,” where the onus falls on importers to prove their diamonds did not come from a Russian mine. Although it is not easy to establish where […]

Why we only sell natural diamonds

diamonds and jewellery

By selling diamonds that are mined, we will make a contribution to the well-being of millions of people worldwide. For Instance: Natural diamonds help provide access to healthcare for more than 4 million people. From solar-powered clinics to groundbreaking disease management programs, natural diamonds help build a healthier future for some of the world’s most […]

How to make your diamond look bigger

jewellery-engagement-ring-cape-town

Most women prefer size to colour and clarity when choosing a diamond.  However, those who insist on a white colour and high clarity may have to settle for a smaller size diamond. No matter how large a diamond you pick for your engagement ring, there are design tricks and innovations that can make it look […]

Lab-grown diamonds will harm our tourist industry and spoilour reputation.

Tourists buy diamond jewellery in South Africa as a memento of their visit and because it wasmined in “the Land of Diamonds and Gold.” But, if a jeweller inadvertently sells them a diamondwhich they later discover is a worthless lab-grown stone made in China, they may be mad enoughto sue the jeweller and the guide […]

What our jewellery offers tourists

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Tour guides may wonder how to promote jewellery made in South Africa.Here are some pointers. Tourists visiting South Africa, often referred to as the Land of Diamonds, Gold, and Platinum, have a unique opportunity to acquire exquisite diamonds and precious metals while enjoying an authentic and enriching experience. Here are compelling reasons why purchasing these […]

Nobody wants to be a sucker

How mad would you be to learn that synthetic moissanite is not ‘star dust’ nor ‘the mostbrilliant gem in the world,” or that lab-grown diamonds are not “eco-friendly with a close tozero carbon footprint,” as promoted, frequently and without shame, by sellers of lab-growndiamonds? If you bought an antique pendant set with a beautiful blue […]