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How green is a Prins & Prins engagement ring?

Today’s customer wants certainty about a diamond’s journey from mine to finger, and how eco-friendly the precious metal in their ring is. Were it legally mined, in which country did the community benefit, and have the stone and metal a low carbon footprint? Today’s retail jeweller must be able to answer these questions without hesitation. Our engagement couples, especially, put a premium on the “greenness” of their ring.

Unfortunately, many sellers of natural as well as lab-grown diamonds are using the most
outrageous claims in greenwashing their jewellery. The use of certain terms like
carbon- neutral, eco-friendly, even sustainable, may in the future not be allowed. At Prins & Prins we strive to provide natural gems and precious metals with a carbon
footprint as low as possible.

We can claim the following:

1. With our commitment to exceptional quality and craftsmanship, Prins & Prins has solidified its position as a leading South African diamond house. Since its founding by Dr. Petré Prins in 1982, the company remains family-owned and has forged strong relationships across all supply chains in its over 40-year history. Through this, we can record the provenance of each diamond, ensuring complete traceability.


2. As an independent jeweller we have complete control over the source of our
products.


 Our precious metals are either recycled or sourced from registered suppliers, adhering
to the “conflict-free” requirements specified by the United Nations.
 Our diamonds are from African soil, billions of years old, and mined under humane
conditions. Natural diamonds sourced from Botswana, Canada, Namibia, and South
Africa are known to be conflict-free and have a tremendous positive impact on local
communities and citizens. We expect that others will follow us in the years to come and
adopt a more transparent and engaging approach.
 Our expertise, the quality of our diamonds and their certification by GIA or EGL ensure
your peace of mind.

 From sourcing to crafting the setting and mounting the diamond, we maintain control
and tracks every step of the process for the consumer to see.
 We are making a positive impact by pledging to donate a portion of each sale made to
visitors to our Gem and Jewellery Museum to the charity organization of Puppy Dog of
former Miss Anneline Kriel.
 We offer bursaries to our staff, and were committed to the training of goldsmith interns
since 2005.
 With our commitment to responsible luxury, we invite customers to embark on a journey
that not only culminates in a remarkable natural diamond engagement ring but also
supports the betterment of mining communities and brings clean drinking water to those
in need.

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